Press Releases

OTC National

October 5, 2020


InStep Health Named PM360 Trailblazer Awards 2020 Winner for Point of Care Category

InStep Health Wins in the Point of Care category for ZOMIG NS “Fast Forward to Results” Multi-Channel Campaign

Read Morearrow

OTC National

September 28, 2020


InStep Health CEO Participating in a Panel Discussion for Health Industry Leaders

Nate Lucht, President and CEO of InStep Health, is participating in the “Recoding the Care Continuum” panel at the sixth annual MM&M Transform Conference, a two-day virtual event devoted to health marketing. Nate will join other healthcare leaders to examine how patient interactions are evolving with advances in science and technolog

Read Morearrow

OTC National

September 23, 2020


InStep Health VP to be a Featured Speaker at OTC National Conference

Jeff Garshon, Vice President Healthcare Provider Services at InStep Health, is a featured speaker at the OTC National Virtual Conference on September 29, 2020. Jeff will be speaking about the role of healthcare providers as advocates for over-the-counter brands.

Read Morearrow

Trailblazer Award

August 20, 2020


InStep Health Named PM360 Trailblazer 2020 Initiative Finalist for Point of Care Category

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named InStep Health’s ZOMIG NS “Fast Forward to Results” as a Trailblazer Initiative finalist in the Point of Care Category.

Read Morearrow

InStep Health Formation

August 17, 2020


InStep Health Adds New Members to Its Executive Team

InStep Health, a healthcare marketing company that supports pharma, OTC, and CPG marketers in reaching patients, healthcare providers, and consumers, announces forward-facing additions to its executive team.

Read Morearrow

InStep Health Formation

June 2, 2020


Rx EDGE® Media Network Announces Formation of New Company

Rx EDGE® Media Network (part of LeveragePoint Media), a healthcare marketing company that supports pharma marketers in reaching consumers, announces the formation of a new company, InStep Health.

Read Morearrow

Brandperx Acquisition

February 26, 2020


LeveragePoint Media’s Rx EDGE® Media Network Expands into Healthcare Provider Channel with Brandperx Acquisition

Rx EDGE® Media Network announces the acquisition of Brandperx, an award-winning, innovative Ohio-based company with access to 280,000 healthcare providers (HCPs) through its doctor’s office network at the point of care (POC).

Read Morearrow

2020 DTC Ad Award Finalist

February 18, 2020


Rx EDGE Named DTC Ad Award Finalist in the Most Innovative Category

DTC Perspectives, and host of DTC National – the largest annual conference focused on direct-to-consumer pharamceutical marketing – recently announced Rx EDGE Media Network and Emergent BioSolutions as Ad Award Finalists for the Narcan Media Display program in the Most Innovative category.

Read Morearrow

2019 Innovative Product

December 16, 2019


Unlimited™ Named One of the Most Innovative Products of 2019

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE’s Unlimited™ one of the most innovative products of 2019.

Read Morearrow

Rx EDGE Unlimited Cross-Channel Solution

November 20, 2019


Third-Party Analysis Confirms Significant Increases in Patient Follow-Through with the Rx EDGE Unlimited™ Cross-Channel Solution

An independent analysis shows that Rx EDGE Unlimited™, a cross- channel marketing solution introduced earlier this year to increase the ability of pharmaceutical marketers to reach their optimal patient audiences, is achieving outstanding results.

Read Morearrow

Narcan Nasal Spray

October 21, 2019


Rx EDGE and Emergent BioSolutions Launch Narcan® (naloxone HCI) Nasal Spray Information Initiative

To help combat the opioid public health epidemic and crisis, Rx EDGE® Media Network has partnered with Emergent BioSolutions to provide urgently needed and vital educational information at a valuable point of contact: the pharmacy.

Read Morearrow

Rx Edge Joins DHC

September 25, 2019


Rx EDGE Joins DHC as Corporate Supporting Partner

The DHC (Digital Health Coalition) partnered with pharmacy communications industry leader Rx EDGE Media Network. Rx EDGE will be working with the DHC advisory board to provide insights and answers to questions DHC members have on digital innovation opportunities in the pharmacy sector.

Read Morearrow

2019 Trailblazer Award

September 20, 2019


Rx EDGE Receives the PM360 Trailblazer Award for Best in Point of Care

PM360, a leading health marketing industry trade magazine, awarded Rx EDGE, along with GSK and Grey, for their work in the Tdap Vaccine Awareness Campaign in the Point of Care category.

Read Morearrow

Rx Edge Joins POC3

September 19, 2019


Rx EDGE Joins the Point of Care Communications Council (PoC3)

The Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, today welcomes Rx EDGE Media Network as a new member.

Read Morearrow

Trailblazer Award Finalist - Two Categories

PRESS RELEASE

August 29, 2019


Rx EDGE Named PM360 Trailblazer Award Finalist in Two Categories

PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE Media Network as a Trailblazer Initiative finalist in the Patient Education and Point of Care award categories for the Tdap Vaccine Awareness and Carcinoid Syndrome Awareness campaigns.

Read Morearrow

Transforming Healthcare Conference

April 22, 2019


Industry experts Nate Lucht and Jeff Newell to share insights at MM&M’s Transforming Healthcare Conference

On May 8th, 2019 Medical Marketing & Media (MM&M) will host its annual spring conference, “Transforming Healthcare” at the Edison Ballroom in New York City. Nate Lucht, CEO of Rx EDGE Media Network, and Jeff Newell, CEO of Pharmacy Quality Solutions, will combine their industry expertise in their talk on “The Future of Point of Care”.

Read Morearrow

New Rx Edge President Nate Lucht

September 26, 2018


Rx EDGE® Media Network Announces New President and CEO

Rx EDGE® Media Network, a leading provider of media solutions delivered through the retail pharmacy channel, announced that Nathan Lucht has joined the company as its new President and CEO. Former CEO Jim O’Dea will take on the role as Chairman.

Read Morearrow

2017 PM360 Trailblazer Award Finalist

August 24, 2017


Rx EDGE Named PM360 Trailblazer Award Finalist in Point of Care Category

PM360, a publication for marketing decision makers in the pharmaceutical, biotech and medical device industries, recently named Rx EDGE as a Trailblazer Initiative finalist for their ACZONE® program in the Point of Care category.

Read Morearrow