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News & Articles
March 10, 2021
Kathleen Bonetti, EVP Marketing, to Retire; Mark Goethals Joins InStep Health Executive Team
InStep Health announced today that Kathleen Bonetti, EVP of Marketing, is retiring. Mark A. Goethals, who formerly headed up marketing for patient education company CheckedUp, has joined InStep Health and will succeed her as VP of Marketing.
September 23, 2020
InStep Health VP to be a Featured Speaker at OTC National Conference
Jeff Garshon, Vice President Healthcare Provider Services at InStep Health, is a featured speaker at the OTC National Virtual Conference on September 29, 2020. Jeff will be speaking about the role of healthcare providers as advocates for over-the-counter brands.
Create meaningful connections with healthcare consumers and HCPs.
March 22, 2021
By Sarah Chidalek
Here are the Answers to Challenges in Measurement: What We Took Away from DTC’s Panel of Experts
DTC Perspectives did it again… Last week, CEO & Chairman Bob Ehrlich inspired an excellent conversation centered on Advancements in Measurement for the life sciences. The latest installment of “Talking DTC” included a wise panel of industry experts from Media Radar, PatientPoint, DeepIntent, Veeva Crossix, and InStep Health’s Rob Blazek. Here are a few insights and […]
February 9, 2021
By Sarah Chidalek
What We Took from DTC’s Talking with Bob Ehrlich
On December 14, 2020, Sandra Lindsay, a nurse in Long Island, NY, became the first person in America to receive Pfizer’s COVID-19 vaccine. Fast forward to today, and approximately eight percent of the population is inoculated— not quite the number we had hoped to see. A cloud of confusion continues to hover overhead regarding where […]
December 18, 2020
By Kathleen Bonetti
Innovation Recognition – three in a row for InStep Health!
The word “innovation” has been bandied around in the business world for so long that many think it is overused to the point of becoming just another hollow buzzword. But to me, it is the only word that captures the concept of bringing new ideas to life – ideas that make lives better, transform our thinking, and […]