News & Articles
June 2, 2020
Rx EDGE® Media Network Announces Formation of New Company
Rx EDGE® Media Network (part of LeveragePoint Media), a healthcare marketing company that supports pharma marketers in reaching consumers, announces the formation of a new company, InStep Health.
February 26, 2020
LeveragePoint Media’s Rx EDGE® Media Network Expands into Healthcare Provider Channel with Brandperx Acquisition
Rx EDGE® Media Network announces the acquisition of Brandperx, an award-winning, innovative Ohio-based company with access to 280,000 healthcare providers (HCPs) through its doctor’s office network at the point of care (POC).
February 18, 2020
Rx EDGE Named DTC Ad Award Finalist in the Most Innovative Category
DTC Perspectives, and host of DTC National – the largest annual conference focused on direct-to-consumer pharamceutical marketing – recently announced Rx EDGE Media Network and Emergent BioSolutions as Ad Award Finalists for the Narcan Media Display program in the Most Innovative category.
December 16, 2019
Unlimited™ Named One of the Most Innovative Products of 2019
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE’s Unlimited™ one of the most innovative products of 2019.
November 20, 2019
Third-Party Analysis Confirms Significant Increases in Patient Follow-Through with the Rx EDGE Unlimited™ Cross-Channel Solution
An independent analysis shows that Rx EDGE Unlimited™, a cross- channel marketing solution introduced earlier this year to increase the ability of pharmaceutical marketers to reach their optimal patient audiences, is achieving outstanding results.
October 21, 2019
Rx EDGE and Emergent BioSolutions Launch Narcan® (naloxone HCI) Nasal Spray Information Initiative
To help combat the opioid public health epidemic and crisis, Rx EDGE® Media Network has partnered with Emergent BioSolutions to provide urgently needed and vital educational information at a valuable point of contact: the pharmacy.
September 25, 2019
Rx EDGE Joins DHC as Corporate Supporting Partner
The DHC (Digital Health Coalition) partnered with pharmacy communications industry leader Rx EDGE Media Network. Rx EDGE will be working with the DHC advisory board to provide insights and answers to questions DHC members have on digital innovation opportunities in the pharmacy sector.
September 20, 2019
Rx EDGE Receives the PM360 Trailblazer Award for Best in Point of Care
PM360, a leading health marketing industry trade magazine, awarded Rx EDGE, along with GSK and Grey, for their work in the Tdap Vaccine Awareness Campaign in the Point of Care category.
September 19, 2019
Rx EDGE Joins the Point of Care Communications Council (PoC3)
The Point of Care Communication Council (PoC3), a nonprofit organization focused on advocating for the effective use of the point of care (POC) channel to advance health and healthcare outcomes, today welcomes Rx EDGE Media Network as a new member.
August 29, 2019
Rx EDGE Named PM360 Trailblazer Award Finalist in Two Categories
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named Rx EDGE Media Network as a Trailblazer Initiative finalist in the Patient Education and Point of Care award categories for the Tdap Vaccine Awareness and Carcinoid Syndrome Awareness campaigns.
April 22, 2019
Industry experts Nate Lucht and Jeff Newell to share insights at MM&M’s Transforming Healthcare Conference
On May 8th, 2019 Medical Marketing & Media (MM&M) will host its annual spring conference, “Transforming Healthcare” at the Edison Ballroom in New York City. Nate Lucht, CEO of Rx EDGE Media Network, and Jeff Newell, CEO of Pharmacy Quality Solutions, will combine their industry expertise in their talk on “The Future of Point of Care”.
September 26, 2018
Rx EDGE® Media Network Announces New President and CEO
Rx EDGE® Media Network, a leading provider of media solutions delivered through the retail pharmacy channel, announced that Nathan Lucht has joined the company as its new President and CEO. Former CEO Jim O’Dea will take on the role as Chairman.
August 24, 2017
Rx EDGE Named PM360 Trailblazer Award Finalist in Point of Care Category
PM360, a publication for marketing decision makers in the pharmaceutical, biotech and medical device industries, recently named Rx EDGE as a Trailblazer Initiative finalist for their Victoza® program in the Point of Care category.