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Case Studies

Anaphylaxis

CASE STUDY

Patient/Consumer


Anaphylaxis

Allergy section provides a relevant communication platform to reach its core target audience, with ROI exceeding $12.00.

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Asymptomatic Symptoms

CASE STUDY

Patient/Consumer


Asymptomatic Conditions

Combination of right messaging and right placement makes the difference for Rx brands that treat conditions with no noticeable symptoms.

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Branded Unbranded Programs

CASE STUDY

Patient/Consumer


Branded/Unbranded Programs

Pharma brands find success in communicating with prospective patients through both branded and unbranded messaging approaches.

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COPD Respiratory

CASE STUDY

Patient/Consumer


COPD/Respiratory

Rx EDGE programs educate consumers about respiratory conditions and help to raise awareness concerning risk factors.

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Diabetes

CASE STUDY

Patient/Consumer


Diabetes

Four diabetes medications achieved significant traction with double-digit ROI results.

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Dominant Marketing

CASE STUDY

Patient/Consumer


Dominant Marketing Tactic

Selecting Rx EDGE as the dominant marketing tactic generated $5.51 - $11+ in ROI for pharma brands in diverse therapeutic categories.

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Dry Eye

CASE STUDY

Patient/Consumer


Dry Eye

A Dry Eye brand leverages Rx EDGE tactics to drive trial, outpace the competition, and make significant share gains.

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Education Focused

CASE STUDY

Patient/Consumer


Education Focused

Rx EDGE programs deliver educational value for brands across multiple categories and turn healthcare questions into healthcare answers.

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Flu

CASE STUDY

Patient/Consumer


Flu

Targeted location and seasonal timing help a Flu brand achieve 18% lift in volume.

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CASE STUDY

Patient/Consumer


Gastrointestinal

Four Gastrointestinal brands reach prospective patients when they are ready to take action.

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Heart Health

CASE STUDY

Patient/Consumer


Heart Health

Retail pharmacies provide a receptive audience for products focused on heart health.

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IBS-CIC

CASE STUDY

Patient/Consumer


IBS-C/CIC

Laxative and Fiber Supplement aisle proves to be ideal location for Gastrointestinal brand’s message.

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Insomnia

CASE STUDY

Patient/Consumer


Insomnia

From new product launch to delivery of savings offers, insomnia products find success and reinforce core brand messages.

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Insulin Brands

CASE STUDY

Patient/Consumer


Insulin Brands

Insulin brands use Rx EDGE programs to reach intended audience, generated $17.00 ROI.

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Long Duration

CASE STUDY

Patient/Consumer


Long Duration Programs

Exposure over multiple cycles drives long-term impact for pharmaceutical brands.

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Market Barriers

CASE STUDY

Patient/Consumer


Overcoming Market Barriers

Exposure over multiple cycles drives long-term impact for pharmaceutical brands.

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mens-health

CASE STUDY

Patient/Consumer


Men’s Health

Men’s Health products leverage Rx EDGE to raise disease awareness and deliver education about treatment options.

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migraine

CASE STUDY

Patient/Consumer


Migraine

Migraine brand harnesses the power of the pharmacy channel to boost brand volume by over 6%.

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new-product-launch

CASE STUDY

Patient/Consumer


New Products

Products get off to a faster start by capturing consumer attention in pharmacy aisles.

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No OTC Corollary

CASE STUDY

Patient/Consumer


No OTC Corollary

Rx EDGE programs contribute to brand growth across the spectrum of therapeutic categories – no “OTC corollary” required!

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Non Insulin Injectable

CASE STUDY

Patient/Consumer


Non-Insulin Injectable

Non-insulin injectable diabetes brand appealed to patients who were not getting needed control from an oral medication, achieving $21.00+ ROI.

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OAB

CASE STUDY

Healthcare Provider


OAB

Patient Activation Bags facilitated physician/patient discussions about OAB treatment options.

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OAB

CASE STUDY

Patient/Consumer


Oncology - Specialty

Specialty drug in the oncology sector finds the right audience in the pharmacy aisles

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OTC Allergy and Dry Eye Relief

CASE STUDY

Healthcare Provider


OTC Allergy + Dry Eye Relief

Patientperx program doubles sales for brand and increases Doctor recommendations by 48%.

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Clinical Strength Deodorant

CASE STUDY

Healthcare Provider


OTC Clinical Strength Deodorant

Dermatologist recommendations for the featured brand increased by 45% with over 90% of targeted patients trying the provided samples.

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OTC Cold Remedy

CASE STUDY

Healthcare Provider


OTC Daytime/Nighttime Cold Remedy

Physician recommendations increased nearly 50% and brand saw significant sales lift of featured products following a Patientperx patient activation program.

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OTC Feminine Hygiene Product

CASE STUDY

Healthcare Provider


OTC Feminine Hygiene Product

Patientperx program achieves 50% higher sales conversion than other marketing platforms.

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Psoriasis

CASE STUDY

Patient/Consumer


Psoriasis

Rx EDGE efforts builds awareness about psoriasis and its symptoms, boosts prescription sales.

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Seasonal

CASE STUDY

Patient/Consumer


Seasonal Brands

Seasonal brands get a volume boost by generating awareness during known outbreak periods.

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Smaller Volume Brands

CASE STUDY

Patient/Consumer


Smaller Volume Brands

Small brands get a big volume lift with Rx EDGE programs by delivering messages in highly targeted store locations.

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Vaccines

CASE STUDY

Patient/Consumer


Vaccines

For vaccine brands, pharmacies are a superior platform for driving awareness of risk factors and immunization benefits.

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Weight Loss

CASE STUDY

Patient/Consumer


Weight Loss Product

Rx EDGE programs result in incremental scripts and share gainor a Weight Loss product.

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Womens Health

CASE STUDY

Patient/Consumer


Women’s Health

Women’s Health products reach their target consumer and increase knowledge about conditions in the pharmacy's Family Planning and Vitamin aisles.

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