Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. We have counted ourselves among the winners for many of those years and are happy to announce that Rx EDGE is once again in the running! This year, our efforts are being recognized in TWO categories – Point of Care and Patient/Consumer Education.
Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on their ability to overcome challenges; the skill, innovation, and quality of planning and execution; and the effectiveness of the work.
The Carcinoid Syndrome Awareness program (Novartis, Rx EDGE Media Network, Klick Health) demonstrated the value of delivering patient education in an area of the pharmacy that prospective patients commonly visit when searching for symptom relief. The intended audience included undiagnosed as well as misdiagnosed patients who have had recurring symptoms that may be related to carcinoid tumors.
By using the pharmacy as a communication platform, the Tdap Vaccine Awareness campaign (GSK, Rx EDGE Media Network, Grey) stood out in the Point of Care category. The initiative successfully drew attention to whooping cough disease and armed the 50+ target audience with information about the benefits of the Tdap vaccine.
All the right ingredients!
Our CEO Nate Lucht summed it all up very nicely: “When you think about the essential elements of a high-performing awareness campaign, these two initiatives had it all: educational content presented in a healthcare setting, usage of data to reach the right patient groups, and attention-getting creative. And any specialty drug marketers who are hesitant about including the pharmacy in their plans should look at the success of the Carcinoid Syndrome Awareness program and reconsider their media strategy! The pharmacy is a powerful marketing medium for specialty brands.”
Finalists are acknowledged and winners will be honored during a special reception at Gotham Hall at 1356 Broadway in New York City on Thursday, September 19, 2019. Each year, the Trailblazer Awards Gala attracts more attendees from the pharmaceutical industry than any other industry event. Profiles of all of the night’s winners will appear in PM360’s October issue.
Emmy Award-winning actress and comedian Judy Gold will serve as the emcee for the event.
Additionally, Brenda Snow, Founder & CEO, Snow Companies and a pioneer in patient engagement will be the recipient of the prestigious Trailblazer Lifetime Achievement Award.
Tickets for the Trailblazer Awards Gala can be purchased by visiting http://www.cvent.com/d/6yq3l0.
You can also follow the awards real-time on Twitter at www.twitter.com/pm360online.