Are you a fan of the pharmacy? Find out now!

August 5, 2015 | Kathleen Bonetti

Do you consider yourself a fan of the pharmacy as a media power channel in today’s marketing landscape? Then you are in luck, and will certainly enjoy this quiz! Plus, winning a Fitbit is just a nice added bonus. We…



The new cool kid on the block

The “new cool kid on the block” is usually the one who creates an impact and whose actions get everyone else interested. When it comes to the delivery of healthcare, there seems to be a very definite new cool kid,…

Science of Targeting

Before any program here at Rx EDGE can really get off the ground running, one of the first things we have to do is establish the brand’s targeting parameters. Where are the Solutions at the Shelf™ dispensers going to be…