Infographic: Pharmacy Facts & Findings

January 28, 2014 | Mike Byrnes

Over the years the community pharmacy has adapted to meet the changing healthcare needs of today’s consumer. It has evolved from a place that was once seen solely as a distribution channel for Rx and OTC drugs, to a destination…



Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…

OTCs: Openly-Trusted-by-Consumers

The OTC aisles of the retail pharmacy are filled with health conscious people looking to self-treat common conditions. A recent study conducted on behalf of the CHPA (Consumer Healthcare Products Association) from Edelman Berland provides more insight. Their study found that…

Follow the Yellow Brick Road to a Successful Program

Solutions at the Shelf™ is a targeted, efficient way to deliver healthcare communications to consumers. Through information dispensers delivered in the aisles of the retail pharmacy, pharmaceutical brands can execute programs in geographic markets that fit their strategy and utilize…