Gain New Insights about the Pharmacy

June 3, 2014 | Kathleen Bonetti

Fundamental shifts in the retail pharmacy have made it a vibrant and significant patient engagement and point of care channel, offering multiple opportunities for pharmaceutical marketers. You might think you know pharmacy (after all, you’ve stopped into one lately, right?)…



Path to Sales Impact

  Stepping Stone: Awareness Generating awareness for a pharmaceutical brand and acquiring new patients are always top priorities for brand managers. Generating responses to offers, website visits, call-ins to pharma toll free numbers, FaceBook likes, or Twitter followers can all be…

Retail Media: The Right Audience

In the land of in-store marketing, audience reigns as king and in all my years working within the retail landscape this tenet has held true. While many things have changed in retail, the one aspect that remains unchanged is that…

Infographic: Pharmacy Facts & Findings

Over the years the community pharmacy has adapted to meet the changing healthcare needs of today’s consumer. It has evolved from a place that was once seen solely as a distribution channel for Rx and OTC drugs, to a destination…

Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…