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Our New Company: Taking the Next Step in the Healthcare Marketing Evolution

Our New Company: Taking the Next Step in the Healthcare Marketing Evolution

May 27, 2020 | Nathan Lucht

It feels like we have undergone a profound amount of change in such a short period of time, both as a world and as a company.

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Essential Information

Essential Information for Essential Workers

Educating HCPs and patients has never been more important.  Patients are worried and looking for answers.  Doctors and HCPs are strained and overwhelmed.  Everyone wants information they can trust. 
Pharmacy

Pharmacies are the Rock Stars of Community Health

It’s easy to take pharmacies for granted or to overlook their importance within the healthcare continuum, but the COVID-19 outbreak really underscores the critical role pharmacies play within the continuum of care.  Pharmacies connect the dots for patients by providing…
Marketing Mis-Steps

10 Marketing Mis-Steps You Might Be Making

Are you committing a pharmaceutical faux-pas when it comes to marketing? We’ve been researching, leading, and succeeding in the pharmaceutical marketing space for 18 years.  I’ve personally attended hundreds of meetings with pharma marketers and their agencies during my career…