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Posts written by Kathleen Bonetti

This author has written 22 articles

Your Ultimate Guide to a Successful Program with Solutions at the Shelf™

November 19, 2014 | Kathleen Bonetti

I am one of those people who likes getting “owner’s manuals” when I purchase something new.  For instance, as a rule I would not think of just starting up a new washing machine without first reviewing the user’s guide that…

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Gain New Insights about the Pharmacy

Fundamental shifts in the retail pharmacy have made it a vibrant and significant patient engagement and point of care channel, offering multiple opportunities for pharmaceutical marketers. You might think you know pharmacy (after all, you’ve stopped into one lately, right?)…
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Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…