Posts written by Kathleen Bonetti

This author has written 22 articles

Your Ultimate Guide to a Successful Program with Solutions at the Shelf™

November 19, 2014 | Kathleen Bonetti

I am one of those people who likes getting “owner’s manuals” when I purchase something new.  For instance, as a rule I would not think of just starting up a new washing machine without first reviewing the user’s guide that…



Gain New Insights about the Pharmacy

Fundamental shifts in the retail pharmacy have made it a vibrant and significant patient engagement and point of care channel, offering multiple opportunities for pharmaceutical marketers. You might think you know pharmacy (after all, you’ve stopped into one lately, right?)…

Insights gained from Smaller Data

With the pervasiveness of Big Data discourse these past couple of years, I thought I’d take the opportunity to address another kind of data and its deployment in the world of pharma marketing in the retail pharmacy.   Wikipedia describes big…