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Posts written by Kathleen Bonetti

This author has written 21 articles
2019 PM360 Trailblazer Finalist

We’re Honored to be a Finalist in the PM360 Trailblazer Awards

August 29, 2019 | Kathleen Bonetti

Since 2009, the PM360 Trailblazer awards have recognized outstanding achievement and innovation in healthcare marketing. We have counted ourselves among the winners for many of those years and are happy to announce that Rx EDGE is once again in the…

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Willing to try Anything
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“Willing to Try Anything”

Here at Rx EDGE, we have always championed the role of the pharmacy in the lives of patients who have conditions that require specialty drugs.  Marketers of biologics are usually interested in reaching current patients (those who know they have…
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Two Hours of Media Inspiration

In late March, Rx EDGE hosted a Leadership Exchange roundtable moderated by Medical Marketing & Media. The topic was  “Making it into the Plan: Media Decisions”.  When I mentioned to my younger son that I was attending a Leadership Exchange,…