News & Articles

Articles

DTC Perspectives

ARTICLES


June 30, 2020

DTC Perspectives Interview with InStep Health CEO Nate Lucht

Bob Ehrlich, CEO of DTC Perspectives, recently caught up with Nate Lucht to learn more about the strategy behind the new company name and entity and plans for the future. View the full interview, originally published in the DTC Perspectives newsletter.

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Digital Health Coalition

ARTICLES


May 7, 2020

Finding Ways to Stay Engaged with HCPs During the COVID-19 Pandemic

To be successful, pharma marketers will need to partner with companies who can deliver education across a variety of formats, as well as the ability to identify the right doctors to receive it.

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Digital Health Coalition

ARTICLES


May 7, 2020

When a Pandemic Creates Endless Questions, Pharmacy Delivers Answers

Retail pharmacies are the cornerstone of community health and are always some of the first to step up in a disaster situation – COVID-19 is no different.

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Digital Health Coalition

ARTICLES


January, 2020

Marketing with Data Transparency

The conversation about Marketing with Data Analytics has shifted to the challenges that have grown from marketing with data technology while respecting privacy and upholding regulations.

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PM360

ARTICLES


December 12, 2019

PM360 2019 Innovative Product Unlimited from Rx EDGE Media Network

People consume information about pharma brands through a myriad of locations and digital devices.

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Digital Health Coalition

ARTICLES


December, 2019

Year End Trends: DHC Members Discuss

As we close out 2019 and look forward to 2020, we are using this time to pause and take stock of how the DHC’s mission of engagement, education, and inspiration was realized in digital pharma marketing this year.

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PM360

ARTICLES


November 14, 2019

Making the Shift to Hypertargeting

As healthcare marketers, it’s essential to stay current on the strategies that have the potential to increase our effectiveness in reaching our optimal audiences.

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MM&M

ARTICLES


November 4, 2019

Narcan program taps the pharmacy’s appeal as point-of-care destination Interview with Nate Lucht

While a lion’s share of the discussion around point-of-care marketing focuses on the physician’s office pharmacies have continued to emerge as valuable real estate for many marketers.

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PM360

ARTICLES


October 19, 2019

PM360 2019 Trailblazer Awards Point of Care Winner GSK, Rx EDGE Media Network, and Grey

Tdap Vaccine Awareness Campaign

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MM&M

ARTICLES


2019

Point of Care: At a Tipping Point Commentary: Nate Lucht

Primed with verification tools, engaging content and proximity technology, the channel is positioned for takeoff

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PharmaVOICE

ARTICLES


October, 2019

Engaged Patients Driving the Solutions Market

Across healthcare, there is a growing move to toward patient engagement and patient-centered care.

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PM360

ARTICLES


September 3, 2019

Don’t Blast—Cast a Smaller Web

As healthcare marketers, it’s essential to stay current on the strategies that have the potential to increase our effectiveness in reaching our optimal audiences. Hypertargeting is one such strategy.

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PharmaVOICE

ARTICLES


September, 2019

Realizing Big Impacts from Investing in Big Data

The pharmaceutical is investing more and more in big data to transform different parts of the business and bolster pipelines.

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MM&M Webcast

ARTICLES


June 12, 2019

The Four T’s Transforming the Face of Pharmacy

Uncovering major changes that developing within the most accessible provider of healthcare across the U.S., the pharmacy. Learn the four T’s – Training, Testing, Technology, and Treatment — that are taking the traditional care-delivery model in a new direction.

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PM360

ARTICLES


June 9, 2019

Digital Provider Directory

Rx EDGE Media Network is a leader in the healthcare marketing and advertising industry with over 19 years of experience delivering hundreds of successful campaigns for pharmaceutical brands across multiple therapeutic categories.

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MM&M

ARTICLES


May 7, 2019

How marketers can learn to optimize point of care communication

Wallboards adjacent to exam tables prompt discussion and are becoming “table stakes” in brand media plans. But the real opportunity of POC lives elsewhere.

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Chain Drug Review

ARTICLES


April 15, 2019

Pharmacies excel as resource for specialty patients

As specialty drugs grow in importance and prominence, this is an ideal moment to consider the essential and evolving roles retail pharmacies play in this significant health care category.

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PM360

ARTICLES


April 15, 2019

The Ongoing Role of Pharmacy in Specialty Care Patients’ Lives

Today’s pharmacy is a healthcare destination for people who suffer from sometimes nearly unbearable chronic conditions.

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PM360

ARTICLES


February 20, 2019

Four Key Questions About Point of Care in 2019

PM360 asked experts within point of care how the space is evolving and what might change in 2019 and beyond.

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PharmaVOICE

ARTICLES


February, 2019

Ready, Set, Agile

AI-driven analytics can help identify patients with a high probability of having difficult-to-diagnose conditions so that these patients can ultimately be screened, clinically diagnosed, and appropriately treated.

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PM360

ARTICLES


December 12, 2018

What Does the Marketer of the Future Look Like?

To say that pharma marketing is rapidly changing is an understatement. With new tools and technologies, new marketing methods, and a new marketing environment, the marketer of the future could look and work very differently than they do today.

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MM&M

ARTICLES


November 7, 2018

Marketers on partnering with data-driven services and tech companies

What trends will impact marketers as they turn to partner more with data-driven insights services and tech companies?

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PharmaVOICE

ARTICLES


September, 2018

Meeting Customers Where They Are: Marketing 3.0

The digital age is well and truly here and it's forcing us to rethink of how the pharmaceutical industry can best reach its customers.

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Chain Drug Review

ARTICLES


August 27, 2018

How Rx can fill info voids for specialty patients

Consumers facing complex health conditions that are treated by specialty medications don’t need more ads.

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PM360

ARTICLES


June 21, 2018

Six Pillars of Legacy Brand Success

Legacy brands can flourish in the face of patent expirations, new entrants, and OTC alternatives.

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DTC Perspectives

ARTICLES


April 25, 2018

Aim for the Gold Standard in Measuring Point-of-Care Marketing

If you’ve been asking hard questions about the data provided by your DTC and POC campaign partners, you’re not alone.

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PharmaVOICE

ARTICLES


March, 2018

Marketing Using Data Analytics

Data analytics are crucial tools for pharma marketers, allowing them to harness the power of both traditional and real-world data.

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PharmaVOICE

ARTICLES


March, 2018

Market Research in the Age of AI and Big Data

In a competitive and global business environment, pharmaceutical companies are starting to become wiser when it comes to using market research to explore, test and refine their market strategies.

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PM360

ARTICLES


January, 2018

Three Key Questions About Point of Care

PM360 asked experts in point of care to address key issues marketers should know about the space in 2018

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