As in-person visits to healthcare provider offices continue to ramp up, there are more opportunities for OTC brands to reach consumers in the point of care channel. Read our new white paper to learn about the advocacy role of the HCP in the OTC path to purchase.
Keeping you connected
Delivering your most effective and efficient brand message means reaching consumers and healthcare providers, when and where it matters most. Making connections. Sparking conversations. Empowering better choices. From the doctor’s office to the pharmacy aisle — and every point in between — InStep Health puts you at the center of their individual experience (we call this iX) to keep your products top of mind.
"The pharmacy is a hidden gem for marketers. This is the front line to our patients, and InStep Health has done an amazing job of bringing that to life for us."
"We were very happy with the results we obtained from the InStep Health activation bag. We saw an increase in brand recommendations for both advertised brands, at 19% and 26% respectively."
Senior Brand Manager
"One of our highest measurable ROI efforts. It's an efficient way to directly reach a large population of our target audience and engage them fully with branded messaging."
Eye Care - Pharmaceutical
The most powerful partnership you can have is with a company that’s been there before, and delivered consistently. With the breadth of industries we serve and our holistic approach to engagement, we’ve helped countless clients stay in step with consumers and patients throughout their entire wellness path.
October 7, 2020
Bridging the Past and the Future: Innovation and Growth During a Pandemic
InStep Health began with the idea that through innovation, healthcare marketing could be reinvented. From its inception as Rx EDGE Media Network to its acquisition of Brandperx, InStep Health has continued to innovate and grow with the marketplace’s changing needs. I couldn’t be more excited about what we are doing today and what is in […]
Achieving Results Amid a Pandemic
In our latest white paper, we look closely at the public's natural reliance on the pharmacy throughout the stay at home orders, and how InStep Health programs continued to deliver lift and ROI for pharma brands even during the most challenging times.